……..because on September 13, 2025, during the showdown of Texas Tech VS Oregon State, having to wait on a rain delay, our roommates made the legendary decision to RUSH the JONES!
As a result, our friends were arrested for their actions and kindly escorted off the field. We couldn’t let the story end there, so we quickly sat down and wrote a song about the adventure and posted it on TikTok, which lead to over 1 million views in just 4 days!
We now have a new mission. Our ultimate goal is to use our song as a platform to pay off our roommates legal fees and bail.
What started as a joke, turned into a brand! Thanks to the wonderful people at Texas True Threads, we are going to turn this moment into a movement. At the end of the day, RUSH the JONES isn’t just a brand, it’s about helping your friends the best way you can, even when they make a dumb decision.
